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*VIDEO* ADIDAS ‘When Creators Unite, She Breaks Barriers’

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December 11, 2018

On Monday during the NFL’s weekly Monday Night Football game, Adidas released their latest ad to empower women and girls in sport. It’s core message is that sports brings confidence and with confidence brings tomorrow’s leaders. All women should be given the opportunity to participate and break barriers in sport. WNBA champion Candace Parker who is one of Adidas’ most famous athletes is featured in the ad. To show their commitment, Adidas released an open letter to its employees and to communities around the country. The letter called on everyone to join the effort and together, level the playing field and co-create the future of women’s sport. Follow the brand’s initiative with the hashtag #creatorsunite. She Breaks Barriers film below.

Calling all Creators; Adidas Commercial Featuring WNBA Players C. Ogwumike and Parker!

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December 22, 2017

Adidas has been in the forefront in their quest to differentiate themselves from other traditional sports brands. They’ve done this by taking an unorthodox approach to who we typically see in ad’s and commercials. Adidas has found a way to reach the “culture” by using musical artists and influencers to spread their message. Most notably, Kanye West, whose Yeezy line has taken the world by storm, and has helped to make Adidas a recurring name in and around pop culture. In their latest spot, Adidas is ‘Calling All Creators’ “Those with the need, to make something new. The game changers, the difference makers, the boundary breakers, the tomorrow takers.” A call for everyone to bring their ideas to the table, to be fearless and to just create! During their round table discussion, featuring some of the most influential stars of sports and pop-culture, you first hear from WNBA player Chiney Ogwumike when she joins in on the conversation stating that “The game will never be the same.” Check out the video below and let us know what you think.

Moriah Jefferson in new Adidas Commercial

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February 17, 2017

Adidas has always done a great job marketing it’s athletes. More recently they’ve taken things a step further by including WNBA sponsored athletes in their visual campaigns. In the past, you would always see NBA, NFL, MLB and soccer players in sports commercials but it was rare to see WNBA players getting ad time. Recently we saw LA Spark’s forward Candace Parker featured in the Adidas ‘Unleash Your Creativity’ campaign and now you can see Moriah Jefferson of the WNBA’s San Antonio Stars help introduce the new adidas running AlphaBOUNCE AMS. Other brands should take notice and market their WNBA players as much as they do their male counterparts.

Creativity by Candace Parker — adidas (Video)

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February 2, 2017

On Wednesday Adidas released their global campaign in which the brand features several prominent female athletes discussing how creativity is a major part of their sport. Adidas has been at the forefront in finding unique ways to brand their products and promote their talent. WNBA’s very own Candace Parker, who is an adidas sponsored athlete, talks about how “basketball is all about creativity”.  Check out her spot in the new campaign, titled “Unleash Your Creativity”.