December 11, 2018
On Monday during the NFL’s weekly Monday Night Football game, Adidas released their latest ad to empower women and girls in sport. It’s core message is that sports brings confidence and with confidence brings tomorrow’s leaders. All women should be given the opportunity to participate and break barriers in sport. WNBA champion Candace Parker who is one of Adidas’ most famous athletes is featured in the ad. To show their commitment, Adidas released an open letter to its employees and to communities around the country. The letter called on everyone to join the effort and together, level the playing field and co-create the future of women’s sport. Follow the brand’s initiative with the hashtag #creatorsunite. She Breaks Barriers film below.