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Watch 2017 EuroLeague Women Final Four Live!

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April 14, 2017

The stage is set for the Euroleague Women’s Final Four and you can catch all of the action live…while at work. Four powerhouses made their way to The first of two semi-final games has defending Euroleague champions UMMC Ekaterinburg taking on Turkish powerhouse Fenerbahce. Both teams are stacked with WNBA talent as UMMC is home to Phoenix Mercury stars Diana Taurasi and Brittney Griner. Also suiting up for the Russian powerhouse are Sancho Lyttle and Kristi Toliver. Fenerbahce is lead by 2016 WNBA champions Candace Parker and Jantel Lavender. Sandrine Gruda and Allie Quigley are also a huge part of Fenerbahce’s success. Follow all the action live here.

The second semi-final game pits another Russian squad Dynamo Kursk against former Euroleague champions USK Praha. Kursk is led by another WNBA champion Nneka Ogwumike along with Atlanta Dream forward Angel McCoughtry and Liberty guard Epiphanny Prince. USK boosts a roster with the likes of Candice Dupree and Kia Vaughn. You can watch the second semi-final game here.

WNBA Highlight Critical Role Men Play in Achieving Gender Equality

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March 28, 2017

The WNBA along with the NBA, NBPA, and LeanIn.org have partnered to highlight the critical role men play in achieving gender equality. This campaign comes at a time where gender equality issues are at the forefront. Most recently, the U.S women’s hockey team included in their schedule at Bridgestone a slot wherein they’d protest, seeking “a living wage from USA Hockey.” Although male U.S. hockey team players do not get paid any more than the women players they do have extra benefits that are not afforded to the women. Not to mention, the majority of male national team hockey players play in the NHL where they make millions of dollars and do not necessarily need wages from U.S. hockey unlike the women. It’s been reported that the U.S. men’s national team could boycott the World Championships to show support for the women’s team which is great and what LeanIn.org is all about! This is an ongoing dispute that looks to be resolved in the next few days.

LeanIn.org announced a public campaign with a PSA and online videos featuring NBA players Devin Booker, Kyle Lowry and Jrue Holiday who all share very personal stories and encourage fans to share their own stories on social media using the hashtag #LeanInTogether. Although we have come a long way in gaining gender equality in the workplace, women still lag far begin men when it comes to high positions in business and in government. LeanIn.org co-founder and president Rachel Thomas looks to change this with the influence of NBA players. “Our continued partnership with the NBA is a powerful tool for engaging men about gender equality through the eyes of players,” Thomas said. This is the third year that the WNBA has been involved with the LeanIn campaign as the league is one of the leaders in gender equality achievement. Visit LeanIn.org to learn more.

 

 

Dallas Wings’ Point Guard Tiffany Bias Chats with Steph Lecor (Video)

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March 21, 2017 

Fourth year Dallas Wings’ point guard Tiffany Bias is interviewed by singer Steph Lecor during South by Southwest in Austin, Texas. During the #HERTAKE interview, Bias dishes about fashion, sneakers, some her personal struggles and gives advice to young players about what it takes to be successful. Lecor ends the interview with a fun Q & A called ‘This or that’. Find out if Tiffany chose Lisa Leslie or Sheryl Swoops, Jordan 1’s or Jordan 11’s and much more! And if you’re a Tiffany Bias fan you can also check out her BIAS athletic gear with Hoop Cred here.

 

Moriah Jefferson in new Adidas Commercial

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February 17, 2017

Adidas has always done a great job marketing it’s athletes. More recently they’ve taken things a step further by including WNBA sponsored athletes in their visual campaigns. In the past, you would always see NBA, NFL, MLB and soccer players in sports commercials but it was rare to see WNBA players getting ad time. Recently we saw LA Spark’s forward Candace Parker featured in the Adidas ‘Unleash Your Creativity’ campaign and now you can see Moriah Jefferson of the WNBA’s San Antonio Stars help introduce the new adidas running AlphaBOUNCE AMS. Other brands should take notice and market their WNBA players as much as they do their male counterparts.

Creativity by Candace Parker — adidas (Video)

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February 2, 2017

On Wednesday Adidas released their global campaign in which the brand features several prominent female athletes discussing how creativity is a major part of their sport. Adidas has been at the forefront in finding unique ways to brand their products and promote their talent. WNBA’s very own Candace Parker, who is an adidas sponsored athlete, talks about how “basketball is all about creativity”.  Check out her spot in the new campaign, titled “Unleash Your Creativity”.