December 22, 2017
Adidas has been in the forefront in their quest to differentiate themselves from other traditional sports brands. They’ve done this by taking an unorthodox approach to who we typically see in ad’s and commercials. Adidas has found a way to reach the “culture” by using musical artists and influencers to spread their message. Most notably, Kanye West, whose Yeezy line has taken the world by storm, and has helped to make Adidas a recurring name in and around pop culture. In their latest spot, Adidas is ‘Calling All Creators’ “Those with the need, to make something new. The game changers, the difference makers, the boundary breakers, the tomorrow takers.” A call for everyone to bring their ideas to the table, to be fearless and to just create! During their round table discussion, featuring some of the most influential stars of sports and pop-culture, you first hear from WNBA player Chiney Ogwumike when she joins in on the conversation stating that “The game will never be the same.” Check out the video below and let us know what you think.
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