February 17, 2017
Adidas has always done a great job marketing it’s athletes. More recently they’ve taken things a step further by including WNBA sponsored athletes in their visual campaigns. In the past, you would always see NBA, NFL, MLB and soccer players in sports commercials but it was rare to see WNBA players getting ad time. Recently we saw LA Spark’s forward Candace Parker featured in the Adidas ‘Unleash Your Creativity’ campaign and now you can see Moriah Jefferson of the WNBA’s San Antonio Stars help introduce the new adidas running AlphaBOUNCE AMS. Other brands should take notice and market their WNBA players as much as they do their male counterparts.
Wish there was more of Mo Jeff in the commercial! Why no speaking part?